How To Get Traffic and Leads and Write Great Headlines: Guru MasterClass Customer Summit Videos


Watch these two videos from our June Guru MasterClass Customer Summit. In the first, you'll see our members sharing great ideas for getting traffic and leads (this was done "off the cuff - but was so valuable that I wanted to share it with you)... in the second, you'll see me having a discussion with Craig Clemens, who works with me, about how to write killer headlines.

Leave me a comment below, and let me know your thoughts!


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Posted by Eben on August 19, 2008 at 08:14 AM | Comments (32)

Comments

Wonderful, Keep it up. Yecto Chophy

Posted by: yecto | 08:55 AM

These videos were to say the least very enlightning,very informative and well presented.

Posted by: Robbie Brotherton | 04:48 AM

Great tips no doubt. Any tips for my business?

Posted by: Gabriel Trujillo | 07:38 PM

Love the Videos. They have done wonders for my internet business.

Posted by: Victor Hutchinson | 11:46 AM

Awesome ideas on traffic generation. Thanks! I am trying to implement something and I couldn't quite understand what Lori Jean (hope that's how you spell it) said about a "new directory on google" with google maps and linking it to an ad? Can anyone give me more information about that? Thanks! Becky

Posted by: Becky | 07:50 AM

Can anyone explain how to use the suggestions of the woman who spoke of "chain reaction marketing"? Is it possible to have the RSS feed of one social networking site to feed into a bunch of others so that one submission winds up on all of the sites on which you have a profile? I think this is what she was saying. Anyway, great stuff as always, David (sorry, but you'll always be David D to me!). Brian

Posted by: Brian | 07:00 AM

What can I say?!!! Just amazing. Please, keep posting the free stuff. It helps.

Posted by: Chaker | 01:52 AM

WOW! I tell you what, you have raised the bar so high for what others have got to produce, amazing content and FREE, easily worth thousands. Im many cases a college education can't generate the type of money this information can, and a formal education is 10's of thousands of dollars. Please keep posting free info, and by all means write a book if you havent already... http://www.insaneleads.com

Posted by: Cris | 10:21 PM

Just watched the second video. REALLY fascinating stuff there. I was thinking about this issue of "emotional value" in headlines (sort of the way a lot of the dating cats say that the very best thing you can do when approaching a woman is her giving emotional value, even if the emotions aren't necessarily "positive"). Anyway, I thought it was interesting that the benefit-laden, more "traditional" headline example came from one of the for-men dating products, but both of the "next-level" headlines came from for-women products. Am I on to something? Are men (particularly men in the dating arena) less apt to respond to a "here's your worst fear" headline than women? Have you had the same results with things like "Could it be true that you really ARE too ugly, clumsy, and self-conscious to EVER get a woman to like you? ... Sadly, yes. It could be true. In fact, it IS true for a lot of guys. But guess what? When you learn these three things, it'll never be true again."? Love to have Craig weigh in on this one.

Posted by: David | 08:07 PM

Hello Eban, :) Wow is right, both videos were just brilliant. *Took notes, & lots of them, loads of Aha moments too I might say.. and a few good laughs in the second one.. Informative, and Entertaining.. some eye popping stuff for sure.. The valuable information that you just gave away for free... is priceless. Writing ads is definitely not my strong suit, even after studying a lot of information from some of the big names in copywriting, those videos will certainly help change that.. and from a completely different perspective to think from, not just the usual AIDA approach, Valuable lessons learnt.. Thank you for sharing such great info' as always.. Very Much Appreciated.. Cheers, Dianne in NZ :)

Posted by: Dianne Kneller | 07:36 PM

Dude... that guy Jamie? Mon dieu, this guy is scary. His tips alone (not to mention some of the others, which were amazing as well) are going to help my business enormously. Immediately. Stopping by this blog was the best marketing research I've done in a WHILE. Thank you, Eben!

Posted by: David | 07:22 PM

great videos great advice as usual

Posted by: paul | 05:42 PM

That was pretty impressive. Thank you! The interesting thing to note was how targetted the technqiues were, rather than aimed at sheer numbers, they were identifying actual potential customers. People always miss out the next traffic technique though. That of

Posted by: Peter | 05:25 PM

Hey guys watched both video's I've payed for info that didn't even come close to what you gave for free. I can't wait until the next one I'm all over it.I really liked the second video Craig was a kick in the pants.Great stuff Guys

Posted by: James Stewart | 05:17 PM

Thanks Eben for the two free videos, they were fantastic and very educating. My favorite was the "Get Traffic and Leads - the power of the group" it could be because I am more interested in organic traffic so that I can continue to do more tests, learn more tricks and pass down more tips/techniques to my customers. I must say that I am really challenged to participate in the Guru-mastermind class now more than ever. Thanks again for sharing the videos. Abby

Posted by: Abby Lawal | 04:50 PM

I am a member of the GuruMasterMind and I was there at the Guru MasterClass Customer Summit and it was the best marketing event I have been to in the past three years. TONS of content and tons of networking took place and the upcoming events look like they are going to be even better. Seriously... If you have been considering joining the GuruMasterMind don't miss your opportunity! If you do join and make it to our next event make sure and shoot me an email and we can meet up. ~Brett http://www.FreeTrafficBigProfits.com

Posted by: Brett T. Smith | 04:36 PM

Wow! My head is still spinning from all the incredulous ways of using this new technology.

Posted by: Lena Low | 04:33 PM

Well Folks.... I am back again after watching the second video in which in the beginning, as Craig Clemens began to speak, I thought it would be heading into a very Boring direction, BUT he quickly built a connection to me and used situations in which many, if not everyone, knows about or has heard about at some point in their lives... It was Amazing to listen to Craig and Eben and the techniques they use to find and REALLY Show the POWER of "How to Write MindBlowing Headlines" and taking them to the NEXT LEVEL of being more than Explosive, but ALSO EFFECTIVE!!! ... and even though being in Germany, I have now learned about the Power of Headlines and has Actually inspired me to use such tactics in a Foreign Language... I am sure it will take sometime until finding the most "Powerful" Headlines, but once I have them, I am sure they will have brought me much further as without the knowledge and Informations from these 2 videos... Craig and Eben... Thanks Guys! You guys are more than Guru´s, and your information is even more Amazing! Keep up the GREAT work and hope to see and hear more of you guys soon! Sincerely, from Munich, Germany... Howard Borges www.bignet24.com www.infobooster.de www.wegzumreichtum.de

Posted by: Howard Borges | 03:26 PM

WoW!!! The Tips & Tricks given by ALL of the people coming up on Stage was some of the Most AWESOME INFORMATION to find ONLINE!!! AND FOR FREE!!! Totally Awesome... Hope to see more videos like the first one... (I haven´t even looked at the 2nd one yet :-) So if the second video is as Informative as the first one was from the 1st Minute till the last Second, then you can bet you will be reading from me again... TOTALLY AWESOME TIPS! Greetings to ALL from Munich, Germany! Howard Borges www.bignet24.com www.infobooster.de www.wegzumreichtum.de www.worldsoft-report.eu www.wahre-freiheit.org www.big-info24.de www.big-24.eu www.big-24.com

Posted by: Howard Borges | 02:32 PM

Incredible! Both videos are worth thousands of dollars! Both will help me to grow my business! Bastian from www.importblog.de

Posted by: Bastian | 01:39 PM

Once again, as always, great content Eben. This is why pushing the FREE line is directly credited to you. The traffic methods were classic and the headline perspective was just as enlightening. You truly are the "Guru Mastermind" By the way I was one of the people from PLF 2.0 that had my site reviewed by you and Jeff Walker. That was great stuff as well. Check out how I changed my site to reflect your suggestions: http://www.booksbonkers.com/TheRoboFormReport!2.html Thanks for the excellent advice!

Posted by: Omarra Byrd | 12:54 PM

Wow.... Talk about free great content. It makes me wish very much that I could afford your training. Thank you Eben and everyone for these wonderful inspirational ideas. Idalino.

Posted by: Idalino | 12:47 PM

Genues :)

Posted by: Lars | 12:42 PM

Awesome Videos Eben! Some great advise for chasing traffic, list building and search engines rankings. Everything made perfect sense. But the headline video was fantastic. It was really good to hear your inner thoughts on how best to capture the visitor with a powerful headline. Feeding human emotions is a skill most people struggle with, and you have helped me get a better understanding on how to use the headline as a way to grab instant attention. Thank you and please keep the good stuff coming! Sincerely, John Adams www.Honest-HomeBusiness.com

Posted by: John From Honest Home Business | 12:17 PM

Eben, The information on your site just get's Better and Better! Thank you so much for sharing. Laura

Posted by: Laura | 12:16 PM

Hi David, I've just watched the first one. Amazing how many great ideas can be generated even by a small group of people. Cheers

Posted by: Adi | 12:10 PM

I am blown away at the content in these two videos. Having built web sites and marketing campaigns for Robert and Kim Kiyosaki for the past six years (richdad.com and richwoman.com), this information is light years ahead of where I am. Thank you for posting this Eben. I am looking forward to attending the next summit.

Posted by: John | 12:02 PM

This was a very informative video with alot of great ideas! I am very new to internet marketing and just started my website less than a year ago and it has been very difficult to learn what I need to know with internet marketing. Thank God I have people like you that makes it easier for me. Thank-You. Linda Jackson.

Posted by: Linda Jackson | 11:52 AM

Thanks for that, Eben- Not only great content, but the first video sparked my imagination, and I have decided to leverage the idea with a similar contest on my Internet Marketing blog. As is often the case, this is a great illustration of the "sum being greater than the parts".

Posted by: Michael | 11:51 AM

Thanks for that, Eben- Not only great content, but the first video sparked my imagination, and I have decided to leverage the idea with a similar contest on my Internet Marketing blog.

Posted by: Michael | 11:48 AM

Eben, your to smart for your own good bro.lol. Love your swagger man..You got it..!

Posted by: Kevin Madison | 11:24 AM

Great tips! I use a lot of these already, but there were definitely a lot of great nuggets in there. With the "traffic hijack" technique, it's also effective to use Alexa, Quantcast, and SpyFu to find related domains, and bid on those as well. Also bidding on the .net and .org versions often converts even better, because the organic listings aren't there. (because they're looking for the wrong domain) Joe

Posted by: Joe | 11:19 AM

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